SocialCxN is a social media marketing platform and is a productivity tool to manage social media Influencers and social media campaigns. The free iOS app is an extension of the desktop web application in which Brands search for and work with social media influencers to promote products, brands and services. The iOS can be used by both Brands and Influencers.
A high-level application flow is as follows:
1. Brands and Influencers signs-up on the platform
2. Brands create the campaigns using the built-in tools
3. Brands engage Influencers to run the campaigns on social media platforms (influencers activities on social media platforms does not happen on the app).
4. Influencers after running the campaigns submit the reports on the platform, for Brand’s review. The reports include social media stats and media contents in the form of attachments.
5. Brands review the reports submitted by the influencers and acknowledges the acceptance or rejection of the submitted reports.
a. In case of report acceptance, Brands ask the platform’s administrator to release the payment already escrowed by the Brands. Platform charges a pre-defined fee on the amount paid by the Brands and release the remaining amount to the influencers.
b. In case of report rejection, the Brands request more info from the influencers, resulting in resubmission of reports by the influencers.
Overall the Brand is making a payment to the Influencer for successfully running a social media campaign. The payment set up and released using desktop web application. SocialCxN keeps a percentage of the payment being made to the Influencer. The iOS app is a stripped down version of the desktop app and is a tool to track the progress of campaigns and to review any feedback by the Influencer and vice versa.